Examples:  real name; alias; postal address; telephone numbers; unique personal identifier; online identifier; Internet Protocol Address; email address; account name, social security number, driver’s license number, passport number and other similar identifiers.

· Administer and process payments for the Services.

· Complete contracts for our Services as well as any disclosures or other documents required by law.

· Process any forms, requests, or inquiries submitted to us.

· Attend to tasks relating to transactions with us.

· Send marketing communications, promotional offers, and periodic customer satisfaction, market research or quality assurance surveys.

· Communicate with the consumer or household.

· Analyze our data.

· Conduct audits, security and fraud monitoring and prevention.

· Allow access to an online account.

· Provide customer service.

· Support participation in promotions, competitions, sweepstakes and surveys and to administer these activities.

· Assist us in providing better products and Services including, to evaluate staff performance, to assess the quality of our Services, and to help us improve our Websites, products and Services.

· Ensure the security of our Websites and systems.

· Protect the rights and/or property of us or a third-party.

· In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including in connection with law enforcement investigations, legal process, or litigation).

· In circumstances in which we believe our Services, Apps, and/or Website are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime.

· When we have a good faith belief that there is a threat to the safety of any person.

Examples: name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

· Administer and process payments for the Services.

· Complete contracts for our Services as well as any disclosures or other documents required by law.

· Process any forms, requests, or inquiries submitted to us.

· Attend to tasks relating to transactions with us.

· Send marketing communications, promotional offers, and periodic customer satisfaction, market research or quality assurance surveys.

· Communicate with the consumer or household.

· Analyze our data.

· Conduct audits, security and fraud monitoring and prevention.

· Allow access to an online account.

· Provide customer service.

· Support participation in promotions, competitions, sweepstakes and surveys and to administer these activities.

· Assist us in providing better products and Services including, to evaluate staff performance, to assess the quality of our Services, and to help us improve our Websites, products and Services.

· Ensure the security of our Websites and systems.

· Protect the rights and/or property of us or a third-party.

· In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including in connection with law enforcement investigations, legal process, or litigation).

· In circumstances in which we believe our Services, Apps, and/or Website are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime.

· When we have a good faith belief that there is a threat to the safety of any person.

Examples: records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

· Administer and process payments for the Services.

· Complete contracts for our Services as well as any disclosures or other documents required by law.

· Process any forms, requests, or inquiries submitted to us.

· Attend to tasks relating to transactions with us.

· Send marketing communications, promotional offers, and periodic customer satisfaction, market research or quality assurance surveys.

· Communicate with the consumer or household.

· Analyze our data.

· Conduct audits, security and fraud monitoring and prevention.

· Allow access to an online account.

· Provide customer service.

· Support participation in promotions, competitions, sweepstakes and surveys and to administer these activities.

· Assist us in providing better products and Services including, to evaluate staff performance, to assess the quality of our Services, and to help us improve our Websites, products and Services.

· Ensure the security of our Websites and systems.

· Protect the rights and/or property of us or a third-party.

· In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including in connection with law enforcement investigations, legal process, or litigation).

· In circumstances in which we believe our Services, Apps, and/or Website are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime.

· When we have a good faith belief that there is a threat to the safety of any person.

Examples: records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

· Administer and process payments for the Services.

· Complete contracts for our Services as well as any disclosures or other documents required by law.

· Process any forms, requests, or inquiries submitted to us.

· Attend to tasks relating to transactions with us.

· Send marketing communications, promotional offers, and periodic customer satisfaction, market research or quality assurance surveys.

· Communicate with the consumer or household.

· Analyze our data.

· Conduct audits, security and fraud monitoring and prevention.

· Allow access to an online account.

· Provide customer service.

· Support participation in promotions, competitions, sweepstakes and surveys and to administer these activities.

· Assist us in providing better products and Services including, to evaluate staff performance, to assess the quality of our Services, and to help us improve our Websites, products and Services.

· Ensure the security of our Websites and systems.

· Protect the rights and/or property of us or a third-party.

· In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including in connection with law enforcement investigations, legal process, or litigation).

· In circumstances in which we believe our Services, Apps, and/or Website are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime.

· When we have a good faith belief that there is a threat to the safety of any person.

Examples: browsing history; search history; and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.

· Customize the online ads, special promotions, e-mails, and other marketing information we provide to you

· Analyze our data.

· Conduct audits, security and fraud monitoring and prevention.

· Assist us with enhancing, improving or modifying our Services.

· Diagnose server problems.

· Administer our Services online.

· Identify usage trends.

· Determine the effectiveness of advertising or marketing campaigns.

· Ensure the security of our Websites and systems.

· Protect the rights and/or property of us or a third-party.

· In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including in connection with law enforcement investigations, legal process, or litigation).

· In circumstances in which we believe our Services, Apps, and/or Website are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime.

· When we have a good faith belief that there is a threat to the safety of any person.

Examples: the geographic location ((latitude and longitude) of an Internet-connected device such as a cell phone, tablet or computer or any other device connected to the internet and used to visit our Websites or use our Software.

· Customize the online ads, special promotions, e-mails, and other marketing information we provide to you

· Analyze our data.

· Conduct audits, security and fraud monitoring and prevention.

· Assist us with enhancing, improving or modifying our Services.

· Diagnose server problems.

· Administer our Services online.

· Identify usage trends.

· Determine the effectiveness of advertising or marketing campaigns.

· Ensure the security of our Websites and systems.

· Protect the rights and/or property of us or a third-party.

· In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including in connection with law enforcement investigations, legal process, or litigation).

· In circumstances in which we believe our Services, Apps, and/or Website are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime.

· When we have a good faith belief that there is a threat to the safety of any person.